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New Site Resolution for 2016

It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]

Do You Have What It Takes to Write Epic Content?

Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]

How Social Correlation Impacts SEO

  Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]

Don’t Be Afraid of the Blogging Monster

I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]

3 Steps to Research & Define Buyer Personas

Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]

Final Lap for Week of October 17

It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.