Web Pages Need More than Content. They Need A Message
Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]
New Site Resolution for 2016
It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]
Book Review: Content Chemistry by Andy Crestodina
The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value […]
Do You Have What It Takes to Write Epic Content?
Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]
How Social Correlation Impacts SEO
Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]
Content Isn’t King Without Having Subjects
Is content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just […]
Don’t Be Afraid of the Blogging Monster
I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]
5 Simple Grammar Mistakes to Avoid Like a Zombie Apocalypse
I was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make […]
The ABC’s of Rapidly Growing Your Online Presence
This guest post was written by Nicholas Cardot from sitesketch101.com. Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete […]
3 Steps to Research & Define Buyer Personas
Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]
‘Sex with Data’ and 10 Other Intriguing Phrases Heard at Content Marketing World
True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in their minds and look for an opportunity […]
Getting Link Value Out of Your Social Media Efforts
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. […]
Final Lap for Week of October 17
It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
Final Lap: Our Favorite Online Marketing Stuff for the Week of October 10
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
Want Conversions? Give a Little to Get a Little
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a […]