Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]
It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]
The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value […]
Are you blogging on a regular basis? Keeping an editorial calendar? Great! But is your content epic? Consistency in blogging is important, but remember, quality trumps quantity every time. Even if you […]
Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]
Is content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just […]
I’ve been writing for more than 20 years now, and my finished products have run the gamut from breaking news and feature stories in newspapers, to business profiles in trade […]
I was recently schooled on grammar—by a non-editor type at that—in a public setting, in front of other people. How could I, given what I do for a living, make […]
This guest post was written by Nicholas Cardot from sitesketch101.com. Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete […]
Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]
True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in their minds and look for an opportunity […]
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. […]
It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a […]