Everything I Know About SEO I Learned in the 80s
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
The 12-Step Program for Online Marketing
The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step […]
What Do You Expect Your SEO Expert to Know?
It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see […]
Double Your Paid Search Clicks Without Raising Your Budget
The keyword phrases to use for your PPC account aren’t always obvious. A key to great ROI and customer loyalty is to have customers think that you’re the only viable solution to their problem at a given time. Therefore, the challenge in keyword research is not coming up with keywords. That’s the easy part. You just scan the website and use the product names and there you go…a keyword list.
The challenge is in exploiting markets that become successful that competitors may not have thought of. That’s why it’s important to always be practicing keyword discovery and exploring phrases that might work well by always testing.
Google Improves Control of PPC Exposure With Modified Broad Match
If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order.
Then, broad match became “expanded broad match” where Google’s algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad. Many of the results were not even close. Your keyword could be business cards and your ad would show on state ids and business plans.
How to Train Your Content to Get Your Audience’s Attention
In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]
It Isn't "Old School SEO" If It's Just Nonsense SEO
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the […]
You Keep Using That Keyword. I Do Not Think It Means What You Think It Means
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what […]
Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 3
First, we took a look at types of ads that you can test and then we look at how to analyze the results of your tests and set up new ones. But, one more thing we must know is when to consider a test complete and ready to be analyzed. If you consider a test complete before you have statistically significant results that prove with great confidence that what you observe is actually true, you may find yourself making conclusions that simply are not. Therefore, you need to know when you have enough data for this to be the case.
All Good Content Starts Here: Keyword Research
One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content […]
It Isn't Good Content Unless it's SEO'd Content
People who believe that SEO is the devil’s work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, non-christian music is demonic […]
How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)
Warning: This is a very complicated and math heavy post. It is best read slowly in small doses to ensure you can fully digest it all. I will also point […]
Using AdWords Bidding Options to Spend PPC Dollars More Intelligently
The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.
Using Account Organization to Spend PPC Dollars More Intelligently – Part 2
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
How to Get Better Conversions by Letting Your Customers Design Your Website
Analytics tools have left us swimming in data about company websites and if you’re not careful, you can waste a lot of time analyzing it and end up not very far from where you started. This is because this data tells us what happened, but it leaves out the most important information. Why it happened.
If you don’t have data to back up why something is happening, the door is left open to opinions; and the one who wins isn’t necessarily the right one, but usually the highest paid one. This can cost lots of money. No matter how you slice and dice the data, you can’t answer the why question yourself without imparting your own biases into the answers.