Should Inbound Marketers Ignore Outbound Marketing?
Inbound marketing is great. By creating valuable, useful content that relates to your buyer persona’s interests, you can drive relevant traffic to your website. You can then convert some of […]
3 Critcal Metrics to Measure the ROI of Influencer Marketing
Influencer marketing is one of the most widely used forms of marketing for many brands and companies today. It is a very effective form of marketing that generates a better […]
A Brand’s Guide to Influencer Marketing With Promo Codes
Influencer marketing is wonderful for driving brand awareness, but it’s even better when it drives sales, too. Many brands share exclusive promo codes with their influencers to pass on to […]
7 Trends That Will Shape Influencer Marketing in 2018
In today’s dynamic and fast-paced consumer ecosystem, it’s imperative for businesses to plan well. Planning for the future also involves keeping up with the latest industry and marketing trends.
The Case of the Fake Influencers: Spotting Inflated Follower & Engagement Stats
Influencer marketing is more than just an internet buzzword. For many brands, it’s a real strategy to reach their audiences in a meaningful way. Still, there are obstacles to influencer […]
Harness the Macro Power of Micro-Influencers (Gifographic)
You already know how effective influencer marketing is. You know how it can help you reach a wider audience and win their trust. And you know how it can boost […]
3 Tricks to Creating Content Experts Will Want to Promote
Content creation and content promotion are the two most important steps of your content marketing strategy. While many marketers treat these steps as two separate entities, there are in fact […]
Is Influencer Marketing the Future of Marketing [Infographic]
From digital marketers to top brands, everyone has started making the most of influencer marketing. You also see dozens of articles talking about its effectiveness and giving out tips on […]