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Market the Message, Not the Website

Within web marketing circles, you hear about developing content as a strategy to drive traffic and gain exposure. But content isn’t a strategy for marketing the website; instead, the website […]

Website Design Is a Slave to the Message

Not long ago I had one of those “ah-ha” moments. We were quoting a web development project, which included a lot of content needing to be written or updated. Typically,  […]