10 Simple Tips to Teach All Staff to Improve SEO
It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to […]
New Site Launch Tip #10: Check New Website Performance
It’s not uncommon for new websites to be developed on a temporary URL or IP address. This allows developers to code the site where it can be reviewed, tested and […]
New Site Launch Tip #9: Don’t Rely on Gut Instinct – Install Analytics Tracking Codes
One of the more frustrating things I see as a web marketer is businesses using the magical powers of observation to determine whether or not their online marketing efforts are […]
New Site Launch Tip #8: Go Mobile!
I was recently asked to provide an answer to a question about what SEOs should focus on in 2016. My response was: Mobile Mobile Mobile (Not necessarily in that order.) […]
New Site Launch Tip #7: Don’t Let Bad Code Drag Your New Site Down
Most of the time web designers and developers are focused on the look of a site but less on the coding. However the coding can make or break a site’s performance in […]
New Site Launch Tip #6: Delete Duplicate Content Created by Your CMS
Every content management platform has its own quirks but with all of them, duplicate content is a potential problem. Whether you run an ecommerce store or a blog, you have […]
New Site Launch Tip #5: Get Your Navigation Right
When it’s time to upgrade your website for a new design, don’t let a good opportunity go to waste. This is a perfect time to revisit your site navigation. […]
New Site Launch Tip #4: Transfer Optimized Content
Ensuring optimized content is properly transferred to a new website is just one of the reasons you want to get an SEO involved in the development stage of a new […]
New Site Launch Tip #3: Review Internal Links
Not every page is a landing page. By that I mean that there are likely more than a couple pages on your site that you wouldn’t want to be your […]
New Site Launch Tip #2: Use Optimized URLs That Help (Not Hurt) Your Web Marketing Effforts
Web developers are amazing. When it comes to building website tools and functionality, they do things that I can barely fathom. But let’s be honest: Web developers are not SEO […]
New Site Launch Tip #1: Avoid Devastating Link Equity Loss by Documenting Old URLs
Launching a new website? Don’t flip the switch just yet. I’m sure you’ve done all your site testing and everything looks good. But one thing you absolutely, positively, without a […]
Why Video Marketing MUST Be Part of Your Content Strategy
The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above […]
6 Quora Tips to Drive More Traffic Overnight
Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website. Quora is an extremely powerful question […]
Ask the Pit Crew: I Have a Blog for My Business, But What Should I Be Writing About?
In our new Ask the Pit Crew series, members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by […]
Final Lap: Good Reads for the Week Ending May 3
Here in Ohio, we’ve had a nice week of sunny weather in the mid-70’s, and it’s amazing how a week of sunshine makes you feel! It’s made us feel so […]