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How to Be a Playa…Digital Marketing Style

We’ve all seen the movie or the television show…or maybe the real life version. Some guy or gal who thinks they’re slick tries to juggle multiple boyfriends/girlfriends. One of them […]

3 Steps to Research & Define Buyer Personas

Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]

How to Use Personas to Write Effective SEO Content

Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. […]

11 People that Will Piss You Off

No matter where you go in life, you’re sure to find people who seem to make it their life’s joy to make you angry. They probably don’t even realize what […]

Giving Personality to Your Personas

Ever since reading Call to Action I’ve been in love with the whole idea of personas. We’ve been doing a lot of reading on the topic lately and learning how […]