Review: Viral Marketing and Linkbait by SEOmoz
This is the last of my book reviews for the year. I had a pile of completed books that I hadn’t had a chance to write up my reviews of […]
Review: Personality Plus: How to Understand Others by Understanding Yourself
Personality Plus: How to Understand Others by Understanding Yourself Author: Florence Littauer Paperback: 208 pages Cost: $10.93 Published: 1983 Years ago, and a few times since, I took a personality […]
Review: Search Engine Marketing Kit
Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about […]
Book Review: Google's PageRank and Beyond
Google’s PageRank and Beyond: The Science of Search Engine Rankings Authors Amy N. Langville & Carl D. Meyer did a fabulous job with this book. Their writing allows you to […]
Writing Effective Headlines to Increase Conversions
In copywriting, the headline is one of the most crucial elements. If effective, it will get your reader’s attention and cause them to want to read on; obviously, if not […]
Team Reading List 12.20.07
How Do You Network on Different Social Sites? Top 5 Reasons Why Organic SEO is a Great Investment for Your Website Top 5 Marketing Mistakes to Avoid when Optimizing Alternative […]
Team Reading List 12.19.07
Social Media Marketing Is a Race Against the Clock Get a Facebook Strategy Quality Traffic? Treat Your Readers Like Human Beings not Numbers 50 Tips for Christmas Website Optimization Paid […]
Top 10 (EMP) Blog Posts for November, 2007
Stealing From the Best: Grok’s Copywriting Cheat Sheet Explained – Michelle Montoya Don’t Bamboozle Your Readers: Honesty in Copywriting is Key – Michelle Montoya Link Bait is the New Reciprocal […]
Google vs Yahoo
Ok, I realize that most if not all SEO’s know about the below mentioned tool but I wanted to let everyone know about it. This is a neat tool to […]
9 Paths of SEO Enlightenment, Part III
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/seo-enlightenment3.mp3] Developing your site so that it enhances your visitors’ shopping experience and improves conversion rates does not automatically mean that you have a site that is friendly to […]
Team Reading List 12.18.07
How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market? Sub-Domains vs. Sub-Directories – Google Clarifies a Change AdWords Local PlusBox A Great Addition 29 Ways to […]
Team Reading List 12.17.07
Ruin Your PPC Campaigns With Analytics Introduction To Trusted Source Link Streams Beneath the Surface of Search Link Value Factors
Review: E-Consultancy’s Online Retail 2006
I haven’t much enjoyed my subscription to e-consultancy thus far. Most of the documents I’ve reviewed were not quite what I was expecting or useless (at least to me). The […]
Social Media and Viral Marketing – Four Ways to Increase Your Odds
At PubCon last week in beautiful Las Vegas, much of the emphasis was placed on the importance of using social media as a way to leverage any search engine optimization […]
I’m on Twitter. Do you care?
Yeah, I’m a late adopter. I never felt the need to twitter, but it’s kinda fun… and perhaps even useful, though I’m not fully convinced of that yet. Find me […]