Using the Buying Cycle to Determine Keyword Intent
To the untrained eye, a keyword typed into the search bar at Google or Bing is just that: a keyword. But the shrewd marketer understands that every phrase used to […]
How to Match Searcher Intent with CTAs
One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]
Does Your Content Play All 4 Quarters of the Game?
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
How to Make Existing Web Pages Searcher-Intent Focused
Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site […]
Stop the Keyword Obsession! Optimize for Visitor Intent Instead
Since the beginning of time (excluding everything before the invention of the World Wide Web), SEOs have focused on keywords to get traction in the search engines. People search using […]
Using Keyword Research To Understand Searchers’ Needs
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
Does Your Site Content Meet Visitor Needs?
Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]
Why Searcher Intent Should Direct Your Website Content
As content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the […]