In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange because the basic principles of good optimization have remained consistent. SEOs just get caught up with pleasing algorithms that they forget the most important optimization principle:
Do what is best for the visitor.
Unfortunately, that can’t be done by focusing on keywords. I’m sure you’ve heard by now that keyword optimization is out and topical optimization is in. But even that’s not enough. You can write an amazing piece of content that thoroughly exhausts a topic and STILL not be meeting the visitors’ needs. To truly do what is best for the visitor, your content needs to meet their intent.
I explain how to do that, step-by-step, in my first-ever contribution to Clutch.
Read Full Post: How to Optimize Your Site For Searcher Intent