Head

Form

Lower Head

EBLOG

E-Marketing Performance Blog

2017 Keyword Optimization Tactics You Need to Know

2017 keyword optimization tactics
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange because the basic principles of good optimization have remained consistent. SEOs just get caught up with pleasing algorithms that they forget the most important optimization principle:

Do what is best for the visitor.

Unfortunately, that can’t be done by focusing on keywords. I’m sure you’ve heard by now that keyword optimization is out and topical optimization is in. But even that’s not enough. You can write an amazing piece of content that thoroughly exhausts a topic and STILL not be meeting the visitors’ needs. To truly do what is best for the visitor, your content needs to meet their intent.

I explain how to do that, step-by-step, in my first-ever contribution to Clutch.

Read Full Post: How to Optimize Your Site For Searcher Intent

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

Comments are closed.

Free SEO 101 Ebook With Blog Signup

Get all of the SEO basics in one place when you signup for our weekly blog digest emails.