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searcher intent ctas

How to Match Searcher Intent with CTAs

One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]

content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]