Final Lap for Week of October 17
It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
What the SEF is Your SEO Doing?
I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But […]
Seven (Non-SEO) Tips to Having a Successful SEO Campaign
If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested […]
Is SEO a Long-Term or a Quick Fix Issue?
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze […]
How Much ROI Will SEO Bring? How Much You Got?
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should […]
Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2
Crafting the Story, Part 2 In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we’ll […]
Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
When taking your public relations strategy online, there are some similarities to the “traditional” way of doing things, but there are also a lot of differences. Going online opens up […]
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot […]
Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in […]
Dynamic Keyword Research – Stay in Front of Your Competition
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?
Who Needs Profits…When You've Got Good Rankings?!!
Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, […]
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
15 Questions That Will Change The Way You Think About SEO Forever (Q’s 11-15)
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my […]
PPC News and Notes – Mobile and the Future of Display Advertising
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]