Yeah, But… We Do Just Fine Without SEO
Not everyone needs SEO. Sorry, Kevin, it had to be said. There are some businesses that are in small, niche industries that get enough local business that SEO will just […]
5 Steps to Organic Ranking Success
If you’re looking for some new, profound or revolutionary “trick” to getting #1 rankings, you can just stop reading this post right now, because you won’t find it. In fact, […]
9 Irrefutable Reasons Why You Need SEO
It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Unlike PPC, where keywords can be tracked from the click all […]
Think Your SEO Can Beat the Algorithms? Beat This…
I’ve long advocated a common-sense approach to algorithm chasing with SEO. What most people don’t understand is that with today’s algorithms, there is almost no such thing as a top […]
Hiring an SEO? Look Out For These 7 Red Flags (And Run Away If You Find Them)
Comparing SEOs is sometimes as difficult as comparing beef enchiladas made with a red sauce to chicken enchiladas with a cream sauce. I mean, they are both from the enchilada […]
Enterprise SEO for the Small-to-Medium Business
Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on […]
Clients vs. SEO: The Battle of Who’s Responsible For Success
I often tell people, “We don’t rank websites, that’s Google’s job.” It’s a tough thing to say when you’re trying to sell services that are, in part, designed to improve […]
SEO Doesn’t Fit Into a Box, But Does Need To Be Contained
SEO – at least good SEO – doesn’t fit nicely into a box. It can’t come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It […]
Is Serving Clients’ Best Interest Really In Their Best Interest?
Those of us in the SEO industry operate by some pretty simple principles. We’re in business to help clients succeed. Success can mean many things, but, to most businesses, every […]
Those Who Don’t Learn SEO are Doomed to Repeat It
Pete and Repete were walking on a bridge. Pete fell off. Who’s left? Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who’s left? Repete? How […]
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re […]
Where to Begin with SEO? Start Here!
Engaging in proper site SEO isn’t about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization […]
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation […]
What SEOs REALLY Do…
SEOs don’t build websites; they build web presence. SEOs don’t design websites; they make your website more usable. SEOs don’t build links; they build relationships.
The Difference between Good SEO and Great SEO
Designing a great looking website is good. Putting it on a strong information architecture is better. Rolling out a newly optimized website is good. Checking it first is better. Investing […]