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Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 1

Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.

Solvable Dynamic Content Problems

Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some […]

Duplicate Content Issues: www. vs. no www.

Last month I posted some of my thoughts and theories on duplicate content where I explained the different types of duplicate content that the search engines find. I wanted to […]

The Wisdom of Buying Alternative Domain Names

Last week I wrote a post about how poor product categorization can frustrate shoppers and search engines alike. Strictly from a user standpoint, improperly thinking out how each product should […]

Theories in Duplicate Content Penalties

There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the […]