Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead!
Duplicate content is like a virus. When a virus enters your system, it begins to replicate itself until it is ready to be released and cause all kinds of nasty […]
Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 1
Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.
SEO With Google Webmaster Tools – Part 5: Diagnostics
We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This […]
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 7: Everything You Need to Know About Site Architecture and Internal Linking
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Solvable Dynamic Content Problems
Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some […]
Website Architecture Questions Answered, Part VII
I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This […]
SEO Team Reading List 6.18.08
A Googler’s Sage Advice on Absolute vs. Relative URLs 3 Best Desktop Backlink Checking Tools You know you need SEO when
Create Infinite Page Duplication: Use URL Session IDs
There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor. Typically, session IDs are used for […]
Preventing Secure & Non-Secure Site Duplication
Search engine spiders can be very forgiving with a lot of duplicate content issues. I’ve found that, given enough time, the engines learn when two websites or web pages are […]
Duplicate Content Issues: www. vs. no www.
Last month I posted some of my thoughts and theories on duplicate content where I explained the different types of duplicate content that the search engines find. I wanted to […]
The Wisdom of Buying Alternative Domain Names
Last week I wrote a post about how poor product categorization can frustrate shoppers and search engines alike. Strictly from a user standpoint, improperly thinking out how each product should […]
How Poor Product Categorization Can Frustrate Shoppers and Search Engines Alike
Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are […]
Theories in Duplicate Content Penalties
There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the […]