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search friendly urls

Two Steps to Make URLs Search Friendly AND Optimized

If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]

Posted on by Stoney G deGeyter
Breadcrumbs and URLs

Breadcrumbs and URLs: A Match Made for Google

If you’ve been paying attention to search results lately, you have probably noticed that Google often replaces the URLs with breadcrumb trails. The search below perfectly captures Google changing one […]

Posted on by Stoney G deGeyter
url usability

The Secret Risk of Crappy URLs

SEOs haven’t always considered considered the “usability” of web page URLs as part of their marketing strategies. Typically, they approached this from the keyword perspective. But with today’s algorithms, URL […]

Posted on by Stoney G deGeyter
changing urls

Changing URLs? You’d Better Have a Really Good Reason!

For years, SEOs have cautioned businesses against changing their site URLs for “SEO” purposes. Ever since web marketers believed keywords used in URLs carried weight in the algorithm, there was […]

Posted on by Stoney G deGeyter
breaking bad urls

Breaking Bad (URLs)

Web marketers have almost always believed that using keywords in URLs helped improve your search engine rankings. The exact value of keywords in URLs has always been debated with the […]

Posted on by Stoney G deGeyter
Give URLs Upgrade

“SEO” Be Damned, It’s Time Give Your URLs An Upgrade

Are you afraid to upgrade your URLs because of the potential loss in link value and search engine rankings? That’s understandable. Even when you use the proper 301 redirect, you […]

Posted on by Stoney G deGeyter
URL readability helps search engines and visitors.

URL Readability Still Matters

Over the years, many things that were important for optimization have become less so. But even as the search engines add, remove or tweak the factors in their algorithms, even […]

Posted on by Stoney G deGeyter
permalinks

Customize Your Blog Post URLs

Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the […]

Posted on by Stoney G deGeyter

Three Easy Steps to Achieve IA Greatness

We live in a digital age, but haven’t quite gotten to that mythical paperless society that we’ve been reading about for the past couple of decades. Those of us that […]

Posted on by Stoney G deGeyter