Team Reading List 1.15.08

PPC

• 7 Tips for Finding & Expanding Your Negative Keywords
• How To Measure PPC Ad Effectiveness Through Split Testing

Social Media

• 10 Simple Productivity Tips for Bloggers
• 16 Effective Strategies to Expand Your Blog’s Reach in 2008

Copywriting

• 52 Post Ideas to Help You Stay Inspired Throughout The Year

Link Building

• How to Build Links to Crappy Websites
• The Importance of Social Media Marketing

SEO

• SEG Bootcamp: Robots.txt File
• Internal Links – Are You Making the Most of Yours?
• How to Troubleshoot Dropped Search Engine Rankings