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EBLOG

E-Marketing Performance Blog

The Business End

Many times, we forget to look at the actual business benefits of SEM such as cost-effectiveness, better outreach, etc.

“Not only are a vast majority of businesses online, but they derive significant value from that presence: reducing costs, generating leads and converting sales”

“Search is essential to business success. Search engine marketing has been validated repeatedly as the most cost-effective (and measurable) form of lead generation available to marketers today.”

Things have changed in the past 10 years as far as marketing resources go. Now days, most businesses are online and many have strong SEM efforts as a permanent part of their marketing strategy.

“Like many marketing initiatives, search engine marketing integrates into all marketing disciplines and touches all internal teams in some manner. For businesses to have a strong bottom line, the top line has to support SEM initiatives.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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