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The Importance of Having The Right Media Placement Strategy For Your Brand

To get links in media (media placements) the objective summit of a publicity project SEO and PR (Public Relations) working together. The client page achieves immediate advertising success in a major market, as well as an SEO boost with a link to a trusted website.

Much has been written about whether publicity and marketing complement each other, and even about one of these disciplines ‘sending’ over the other. As we said in a previous article, the debate has been covered by the publicity side and the SEO page.

I think there are three things in progress:

  • SEOs are learning how to use PR techniques as part of their work
  • SEO teams and PR teams are joining their individual skills in collaboration campaigns.

Each of these trends has the potential to win editorial links. However, getting these links is not easy, even though they appear daily.

So I looked at 10 examples of articles that contained editorial links taken from the main news pages, the New York Times, BBC, Washington Post, and The Guardian. These articles contained a total of 20 external links to various pages.

What knowledge can the Majestic toolkit provide to SEO and PR professionals? After analyzing a group of articles with external links included to explore, I was able to draw some valuable conclusions and suggest an investigation that would offer greater knowledge.

1. Do major media favor large companies more than small ones?

Getting media coverage in an important portal –  like media placements GoodNoon–  is, in fact, a huge deal, which means that inexperienced people who perform PR can think beyond their means. Therefore, they do not take it into account.

But that’s not true, even a newbie can get coverage in the media.

I took the 20 web pages that appear in our sample articles and introduced them in the Bulk Backlinks tool. This showed that many small companies and new companies appeared, 52% of the pages had less than 500 reference domains: a

According to Forbes, it is not to assume that they are too small to obtain coverage, to go ahead and make their argument if it is journalistic interest has as many possibilities as any.

2. Individual articles containing several editorial links

I also found the example articles where several links appear, an article of the New York Times contained 9 external links.

Journalists want to be balanced in their coverage and if a press release attracts their attention, it is very possible that they conduct a Google search to find competitors they wish to include in their article.

One lesson learned from that is to imagine the searches that journalists can perform and improve accordingly.

3. Backlink analysis reveals the editorial context

One of the great advantages of link analysis for PR staff is the possibility of viewing the link, and therefore the coverage, in its context. The link analyzes provide unique access to the page where the link is located and to the page to which it is addressed.

4. The filtering in the ‘Issues that are news’ reveals the strategy of competitors

Another great advantage of link analysis for PR is the ability to filter topics that are ‘News’ This screenshot comes from an analysis of iFixit. com – I entered the Site Explorer page. Click on the ‘Themes’ tab.

When filtering news, this analysis offers a fantastic picture of the activity of the competition and studying it provides an excellent understanding.

5. Additional media placement perspectives are revealed with Clique Hunter

Media articles that include several editorial links can be used to find new opportunities. The web pages that appear are by definition in the same business and intervene dynamically in the search for advertising. Therefore introducing them into the Clique Hunter tool will reveal more media coverage and opportunities for you!

This is a good way to look for new media placement opportunities with the added advantage of knowing that the identified media are willing to provide editorial links.

6. Analysis of the topic suggests opportunities for specialized publications

Finally, the analysis of the topic may suggest many opportunities for specialized publications that may not have been detected.

Finally, let’s look at two articles that contained several links. Click and take a look at this article.

  • How do you think those links got there?
  • What do you think the journalist was trying to achieve?
  • What would you do to attract the journalist’s attention?
  • Who do you think was the main influence behind the article?
  • How do you think all these editorial links appear?
  • In what sense was the journalist’s experience different?

Answering these questions will be introduced in a certain way within the head of the journalist, the editor, and the companies that helped these articles appear.

In the second part of this article, I will analyze these questions, even more, I will reveal the other 8 articles that we use and I will summarize the lessons that we can all learn to increase our chances of getting editorial links.

If you have any comments or questions to ask, please do so in the comments indicated below. Even better, if you’ve got editorial links, you can also share your experiences in the comments.

 

NOTE: This article has been written by the help of Louise Harris, a content creator at https://www.raletta.in/.

Usman Raza is the co-founder of Christian SEO Company and marketing strategist working with various brands online, and the content marketing manager of a Los Angeles based Search Engine Optimzation Company, PSD to WordPress, and Royalens.com. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

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