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E-Marketing Performance Blog

The PageRank Conundrum

Over the past few days, I’ve discovered many relevant attributes about Google PageRank. Essentially, Google developed PageRank as a way to give sites a numerical ranking based on some key calculations. PageRank evaluates various criteria from sites to help determine the site’s importance.

One way PageRank develops its rankings is by evaluating the content of a site’s incoming links in relation to specific keywords. As we work with more clients, it has been more evident that adding links can at times be like pulling teeth. Finding reputable articles about keywords related to client sites can be a tricky search. In addition, finding links that have higher PageRank scores can be equally difficult.

There are many useful tools to help aid SEOs. One I’ve used is the PageRank Calculator. This tool can help users calculate a site’s Pagerank and help with link building.

As I’ve researched PageRank deeper, I’ve come to understand that having a higher page rank doesn’t always lead to higher search rankings. I’ve also discovered that changing the content of one’s site doesn’t quickly increase a PageRank score. However, as an SEO I’ve come to realize that PageRank continues to be an important rating factor for sites and should not be taken lightly.

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