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E-Marketing Performance Blog

The Seven Word Limit

SevenWithin headlines, seven words is all you get.

Any more can lose the reader’s attention.

Keep your titles short and pithy.

Make your point fast.

Be creative and compelling.

Make them want to click for more.

On some rare occasions longer can be effective.

But not very often.

Use only six words if possible.

Five may be just right.

Four can be better.

Try using three.

Or two.


Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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