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E-Marketing Performance Blog

The Unified Theory of Google

I recently read an interesting article about Google. This article was entitled “Unified Theory of Google”. What happened was:

“Recently, the StepForth research team took a long, hard look at Google and made some well-educated assumptions about what we saw. Our findings, though absolutely unscientific have been labeled the Unified Theory of Google, an expansion on the European Football inspired name Google United .”

The article covers everything from a little about Google’s history to how Google is trying to “unify itself”.

“Google has a number of branded search appliances. Known for its general search engine, Google also has News Search, Image Search, Comparison Shopping Search (Froogle), Local Search, Desktop Search, Blog Search, Google Answers, Video Search, Google Groups, and Email search features through Gmail, (to name but a few). Enabling and supporting the interoperability of its various components has been an important mission for Google engineers. Google appears to be trying to unify itself.”

It skims across Google memberships until it lands on a theory in which:

“The Unified Theory of Google, (and it is only a theory), suggests to us that as Google grows into itself, it will subtly favour information found within its own databases. We believe this provides a series of indispensable tools along with a basic outline for client campaigns that uses the strengths of Google to propel client sites to the top of the general SERPs. Which is why they came to us in the first place.”

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