A key pillar of content marketing strategy is to identify your target audience (persona) and create quality content that’s specifically tailored for that audience. However, it never hurts to hedge your bets. With just a little bit of effort, you can create content that appeals to everyone, no matter which reader category they fall into: non-readers, readers who digest every word, or the vast majority who scan content to find what they’re looking for.
Today Search Engine Land published my content and keywords column, Forget Reading! Web Content Is Meant To Be Skimmed. Hope you’ll read every last word! (Or, at least skim it and share it.) Thanks!