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E-Marketing Performance Blog

Tips on Writing Content for All Readers

A key pillar of content marketing strategy is to identify your target audience (persona) and create quality content that’s specifically tailored for that audience. However, it never hurts to hedge your bets. With just a little bit of effort, you can create content that appeals to everyone, no matter which reader category they fall into: non-readers, readers who digest every word, or the vast majority who scan content to find what they’re looking for.

Today Search Engine Land¬†published my content and keywords column,¬†Forget Reading! Web Content Is Meant To Be Skimmed. Hope you’ll read every last word! (Or, at least skim it and share it.) Thanks!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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