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E-Marketing Performance Blog

10 Tools to Tell What’s Hot Today (Right Now Even)!

10 tools for discovering what's hot and newsworthy right nowAre you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around the water cooler tomorrow? Worried that something is happening in the world right now that you don’t know anything about? Worried that you’re missing out on some very lucrative keyword opportunities?

Worry no more!

Here is a list of 10 tools that will help you stay in the know – from hot keywords that searchers are using on Google to what’s trending on Twitter or Facebook to what’s going viral on YouTube this very moment. These tools will help you stay informed (and potentially fill you with useless information) day by day and even minute by minute. Never get left in the dark again!

Google Trends: Compare two or more keywords to see which has a higher search volume and how searches change over time change. This is great for looking at seasonal terms, as well as the best time to start ramping up (or slowing down) your marketing efforts for any particular keyword phrase.

Google Trends Hot Searches: List of the top 20 searches for any given day. Click on any top keyword and you’ll see a search volume index chart showing searcher interest over the past 24 hours. You’ll also see snippets of the top Google results for that keyword for news, blogs and web searches. Perfect for looking at up-and-coming trends that might provide ranking and traffic opportunities.

Google Trends for Websites: Enter in a URL and see what else that site’s visitors are searching for, along with other sites they have visited. This gives you a good dose of competitive intelligence and visitor engagement and interests.

Google Insights for Search: Compare search results by location or time ranges and filter by geographical locations, search type (products, news and images), and even by categories. Compare and filter up to five terms at a time. While raw search volume numbers are helpful to select one term over another, this information can help you target each phrase based on the specific search market. When and where the searches are being performed can be valuable information for targeted ad delivery.

Wordtracker Top Keywords: Provides two lists of the top 500 most searched keywords within the last 48 hours and 365 days. Search volume for each phrase is provided as well. Another tool good for looking for upcoming trends for you to capitalize on.

TweetStats: Shows what is trending on Twitter. Two charts, one for today’s top 10 trends and another for currently trending. This information can help you get involved in the most important, vibrant or talked about conversations of the day, opening up new avenues for networking and engagement.

Trendsmap: Want to know what people in your (or any) area are tweeting about? This shows you trends based on geographical locations. Using this data you can get in touch with local tweeters that share similar personal or business interests. Great local networking tool!

Likebutton: Shows you what is being liked across the internet right now. Filter by what is popular, news, entertainment and much more. This is Facebook’s version of TweetStats, giving you a few more filtering options to narrow your search to what is important to you or your business.

YouTube Trends Dashboard: The hottest videos on you tube can be found on the Trends Dashboard. You can filter by location and age, sort by most shared or most viewed and even compare how videos trend for different audiences. Not just for entertainment, these videos can help you see what is catching people’s attention and what audience they most resonate with. Video demographic research!

BuzzFeed: Find out what content is getting socialized the most across the web. View by category, drill down to the 20 most viral for the week, or see what’s just launching that’s making noise. This is another opportunity to see what people are talking about, what’s going viral and to engage with the audience that’s most suited for your needs.

Image credit: kentoh / 123RF Stock Photo

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