Video marketing works great for businesses of all sizes, and many marketers and company owners know this fact by now. Below is a chart that gives you an idea of how videos are surging in popularity.
Image Source: HubSpot
Cisco predicts videos to consume around 82% of the total internet traffic by 2022. Amid many types of videos, an explainer video has been able to cement its unique position in the heart of marketers.
Image Source: Marketing Charts
You can see in the above image that many marketers love explainer videos for various reasons. One can produce explainer videos from the comfort of their living room with the help of free online animation software. If you want a fantastic explainer video without experimenting and learning a lot, you can outsource the video production task to an explainer video agency.
The best explainer video agency has top-notch professionals that can write a converting script, create a superior quality animation video, and insert an appropriate voice over to the video. One of the great things about an explainer video is that even small businesses can afford it.
Even inside explainer videos, you will find sub-categories of it that we will discuss in this article
Seven Varieties of Explainer Videos that Generate Desired Results for Entrepreneurs
The US Census Bureau reported that over 98% of the businesses in the USA are small businesses with less than 100 employees. These companies play a crucial role in the overall economy. In this section of this article, we are going to share the types of explainer videos that could help small companies grow in revenue.
Here are the seven types of explainer videos that you must produce, publish, and promote.
1. 2D Character Animation
2D character animation explainer videos work out for many kinds of businesses. The attractive point of this explainer video is that it neither takes a lot of time nor much money to produce it.
Image Source: WebFX
The affordability of this kind of explainer video and its ease of production has made it quite popular among small businesses. In 2D character animation explainer video, we fit characters, background, storyboards, and other objects in a 2D environment.
You can communicate your cause, explain the sophisticated science concept, promote your info product, and so on with the help of a 2D animation video. However, you might want to opt for 3D animation if there is a need for a more human touch.
2. 2D Infographics Animation
The 2D infographics animation video is yet another 2D video that is suitable for small businesses, but it does not involve 2D characters. In this type of video, you will see a lot of amazing visual effects in texts and images, or we can also call it motion graphics.
This type of video is particularly useful when you are promoting an annoying product/service, but needs some serious explanation. For instance, the software like Microsoft Office demands you to make users understand its features, but it can be a dull presentation if you only use your face and surroundings in the video.
By making use of motion graphics, you can make your videos colorful and dynamic. Your viewers will enjoy watching your videos while learning about your product/service.
3. 2.5D Animation
You can create beautiful 3D animation videos, but the problem is that it requires sophisticated animation skills and a higher budget along with more extended time. The best alternative to 3D animation is 2.5D animation, which offers you the best of both worlds.
Here is an example of a 2.5D animation explainer video.
The production of 2.5D animation video involves 2D images and 3D objects working hand in hand in the same platform. The 2.5D animation allows you to make your video more appealing and humanely if you are communicating something that requires a bit more sophisticated animation than 2D.
4. Whiteboard Animation
A whiteboard explainer video is one of the most popular forms of videos among small business owners. The whole idea behind whiteboard video is the use of sequential images on the whiteboard. Keep in mind that the drawing hand is a necessity when you create a whiteboard explainer video.
Image Source: Business2Community
When your viewers are watching whiteboard videos, they are activating their mirror neurons. They will feel like they have accomplished something after watching the process of someone drawing and explaining the concepts on the whiteboard. You need to match the voiceover with the nature of the video to get the best outcome from your whiteboard video.
There is numerous whiteboard animation software that you can use to come up with stunning whiteboard videos quickly.
5. Live-Action Explainer
A live-action explainer video is easy to create, and there is no need for sophisticated animation skills to create this type of video. The creation of a live-action video requires you to record real people performing some tasks and explaining the process.
The advantage of a live-action video is that it helps you to build a good connection with your viewers. The integration of visual effects and real people activities can make the video exciting and easier to understand. However, you should focus on creating a quality video, and you may need to spend some money on actors, editors, and production.
With all that said, you can get your video live within a budget of $5,000.
6. Screencast Explainer Video
You might want to demonstrate the process of using software to the audience, and it could help you sell the product that you are offering to them. Screencast video is the type of video where you are recording and narrating the tasks that you are performing on your computer screen.
Image Source: Infographic world
Most of the startups love this type of video, as the only thing that you need to do is use some simple software and record your screen. The people who do not want to reveal their images also prefer this type of video. The budget that you need for this video is incredibly low.
7. Kinetic Typography Explainer
Kinetic typography explainer video works great for promoting many different types of products and services. It is the type of video where you deliver the message by playing with the words and other objects in an entertaining fashion.
We choose the font and style the video in various ways to make the words do the explaining part for us. The right format, exciting script, and proper fonts can help you share your messages effectively.
What’s your next move?
The types of explainer videos that I’ve mentioned are some of the best kinds of explainer videos for small organizations. There are other types of explainer videos as well, but these are the appropriate types of videos that work great for small companies.
I assume that you will consider this article before planning your next video marketing campaign. If you’ve read till the end, most of you must have chosen a few types of videos that you are going to produce and promote in your next campaign. Which video appeals the most to you? Do share your thoughts with a strong reason with our community.