If UnMarketing could be summarized in a single word it would be: be authentic. Okay, that’s two words, but those two words are at the heart of what unmarketing is. Where we often look for ways to reach our audience and make a connection, Scott explores how we can do that not by following a specific formula, but simply by creating genuine engagement with our audience.
Unmarketing: Stop Marketing. Start Engaging
by Scott Stratten and Alison Kramer
After hearing Scott speak at Pubcon a couple years ago, I picked up a copy of his book QR Codes Kill Kittens. If you have read that, or heard him speak, you know that Scott is an fun person to hear and read. While UnMarketing isn’t a picture/comment book like Kittens, it is an enjoyable read none-the-less. Scott is a true entertainer!
As far as business books go, UnMarketing is as entertaining as they get. Of course, you’ll want to read the footnotes to get the full impact of Scott’s humor, but even without those, UnMarketing is educational, enjoyable and very easy to read–unlike most business books.
So what is UnMarketing about? Being real. Scott provides stories, perspectives, advice, anecdotes and case studies all built around the general idea that in order to build business in today’s economy, authenticity goes the farthest. You can go about marketing the old way and continue to struggle to find the right formula, or you can unmarket and thrive with genuineness.