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E-Marketing Performance Blog

Speak Your Customer's-Not Your Corporate's-Language

A few weeks back I was on a flight across the country and I had the pleasure of sitting all the way in the back row… you know… where they used to put the smokers. Ahhh, remember those days? One of the luxuries of sitting in the back is watching people enter and leave the restroom. Oh, and that lovely toilet smell.

But on this particular flight the bathroom was out of commission. The airline helpfully placed the following sign on the bathroom door:

Out of Order: INOP

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