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E-Marketing Performance Blog

Virtual Harassment: Give your Blog a Creepy Animated Version of You!

The world of marketing continues to be an ever-changing landscape that at times baffles my young mind. Sites like Digg and Facebook came out of nowhere and now are leaders at what they respectively do. It’s almost as if the school of thought I’ve been taught is completely dated for this technologically advanced world.

I recently stumbled across an interesting idea for aid your site’s usability and sales called virtual characters. Essentially, these flash-based characters help guide users on your site to attempt to give it a more ‘personal’ feel. Sites like SitePal.com offer these goofy characters for your site for a fee. These characters can be manipulated by the user to change hair color, eye color, lip size – essentially anything imaginable.

I spent some of my precious time playing with one of the site’s demos and found the character to be both amusing and ridiculous. Although the idea of using speech and animation for a site seems smart, these characters just don’t do it for me. But then again if you are looking for some way of amusing your users, by all means don’t let me stop you from purchasing your ideal virtual person. Just do me a favor and don’t shave the character’s head.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to Virtual Harassment: Give your Blog a Creepy Animated Version of You!

  1. Stoney G deGeyter
    Stoney deGeyter says:

    I just received the following email from Site Pal:

    Hi there,

    I posted a comment on your blog on July 3rd in regards to this post: http://www.emarketingperformance.com/:/1501/search-marketing/using-a-virtual-character-on-your-site/ and somehow it must have gotten lost in the spam filter.

    I work for Oddcast, the company behind SitePal. Thanks for featuring us in your post! I wanted to let you know that we have over 7,000 SitePal users and you can see many of our client examples on http://www.Sitepal.com/showcase.php to see how they’ve integrated SitePal onto their website to not only greet visitors, but also help them to navigate the site, collect leads, answer questions with an interactive FAQ, advertise new promotions, or provide a call to action within the audio message. We also offer a 15-day Free Trial, so I hope you find that helpful as well.

    You might be interested in checking out our new SitePal Virtual Translator demo. Type anything you want, and an animated character will translate it for you and speak it in another language of your choice!

    http://www.oddcast.com/home/demos/tts/tts_tran_example.php?sitepal

    Thank you and take care.

    Sincerely,

    Vanessa Tsang