Lower Head


E-Marketing Performance Blog

Copywriting Tip: Shave it off baby!

When writing web copy cut as much garbage and fluff out as possible. Take it down to a bare minimum. Don’t overwhelm your readers with unimportant information that only distracts from the purpose: to sell. Once you’ve done this you can see what is missing to reach your audience, but don’t add anything unless it is necessary.

Start fresh!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to Copywriting Tip: Shave it off baby!

  1. Katie, you might find my recent post on carrots worth reading: never underestimate the power of a root vegetable to improve your copy.

    Finally got round to updating my blogroll, by the way. AND YOU’RE ON IT! w00t!