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E-Marketing Performance Blog

Webmaster Guidelines & the 4 Faces of "Random Surfer"

I was recently browsing the web for new information on website quality evaluation when I stumbled across Google’s Webmaster Guidelines. While lightly perusing the guidelines for any updates, I thought that it might be worthwhile to explore the guidelines in-depth. However to make the review more interesting I will be approaching each guideline in one of 4 possible ways. Each of which reflects a different perspective in the search world.

  • P – Paranoogle – “Shhhh! Googlebot can Hear You…”
  • N – Nihiloogle – “Guidelines are Meaningless… just like the Universe”
  • Z – Zealoogle – “Google is the very fabric of my existence”
  • J – Jasonoogle- Unfiltered and honest thoughts by yours truly.”

Let’s Get Started:
The first set of Webmaster Guidelines offered by Google fall under the “When your site is ready” category.

"Have other relevant sites link to yours."

J – Do you mean by requesting that they link to you? Because that sounds dangerously close to a link building campaign.

"Submit it to Google at http://www.google.com/addurl.html"

N – Why Bother? Google likes to discover sites through crawling. How Pointless.

"Submit a Sitemap… …Google Sitemaps uses your sitemap to learn about the structure of your site…"

P – To submit a sitemap you must "verify" your site by uploading an empty ID file… It’s like planting a bug on your website. The Truth is Out There.

"Make sure all the sites that should know about your pages are aware your site is online."

Z – Nevermind that this too sounds like a link building strategy. If “The G” says jump…

"Submit your site to relevant directories such as the Open Directory Project and Yahoo!… "

J – ODP? You mean that directory that doesn’t accept new submissions, but auctions inclusions off at e-bay?

In our next installment we’ll look at Google’s Design and Content Guidelines.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to Webmaster Guidelines & the 4 Faces of "Random Surfer"

  1. Jonas Hartley says:

    That is very clever. I can’t help noticing that all four personalities are depicted by you. I’m supposed to believe that only the “unfiltered and honest thoughts” of the voice of reason is your true self? Questionable at best.