We once had a client complain that they didn’t know if we were doing anything for them. I guess the ranking improvements they were seeing wasn’t enough of a clue. That complaint only happened once. We realized then that there was a breakdown in communications between us and our clients and instituted measures to insure that it would never happen again. I’ll explain more on that later.
The great thing about the SEO industry, or any online industry really, is that you don’t have to be local to handle clients. In fact, most SEOs get contracts from all over the country and even overseas. Because of the distance I don’t often meet clients in person. I can count on one hand the number of clients that I’ve met face-to-face over the past nine years.
But being distant from your clients can have its disadvantages. Because the client can’t “swing by” the office when they are in your part of town, it creates an additional burden to ensure efficient communication methods are in place.