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E-Marketing Performance Blog

When Small Business Shouldn't Act Like a Small Business

I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you’re one of those that likes being “mom and pop” then this article isn’t for you. On the other hand, if you’re a small business owner that has big dreams and big goals there is no better time than now than to start getting out of the small business, mom and pop mindset and start thinking like the business you want to grow into. And the first place to start is with your online marketing campaigns.

One of the great things about online marketing over the past decade is that it allowed small businesses to compete against the big guys on more of a level playing field than the off-line world allows. Over the past few years, though, the playing field has been tilting like the Leaning Tower of Pisa. As more big corporations jump into online marketing and invest tens, hundreds and even thousands of thousands of dollars each year, it becomes increasingly difficult for small businesses to gain headway.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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