I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you’re one of those that likes being “mom and pop” then this article isn’t for you. On the other hand, if you’re a small business owner that has big dreams and big goals there is no better time than now than to start getting out of the small business, mom and pop mindset and start thinking like the business you want to grow into. And the first place to start is with your online marketing campaigns.
One of the great things about online marketing over the past decade is that it allowed small businesses to compete against the big guys on more of a level playing field than the off-line world allows. Over the past few years, though, the playing field has been tilting like the Leaning Tower of Pisa. As more big corporations jump into online marketing and invest tens, hundreds and even thousands of thousands of dollars each year, it becomes increasingly difficult for small businesses to gain headway.