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E-Marketing Performance Blog

Good Word of Mouth Knows No Geographical Barriers

SEO has no Geographical Borders

We do a lot of local networking. As I write this I’m just hours away from heading out to one of the big networking events for our local area. I often have to ask myself, why do we do this? When your audience is national, does local networking really help?

Yes, I believe it does. Good word of mouth knows no geographical barriers.

Making connections locally is no better or worse than any other connection, whether it’s made via social media, at a conference or via some other channel. It’s one person who may, someday, be instrumental in driving you more business either directly or indirectly.

It’s kind of like a candle in the center of a dark room. Add more candles and the sphere of light grows brighter. Every time I network locally I see my authority get brighter and reach go farther.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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