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E-Marketing Performance Blog

Is Your Site Secure? Who Are You Telling About It?

Site Security Issues

It seems barely a month passes before we hear about another significant breach in some major retailer’s credit card database. It’s getting to the point that many shoppers are gong back to good old fashioned greenbacks. While that may work at physical stores, it’s not really an option for online stores.

But you can fight back.

Displaying your site security information on your home page, your global navigation and in your product pages is smart. Very smart.

Anywhere you are collecting credit card or other personal information, provide and link to your security reassurances. Links to privacy policies, secure shopping information and even product return guarantees can provide much needed comfort to new customers.

Aside from maintaining strict security protocols, it is also important to let the visitor know how their information will be stored. Provide links and information regarding your security protocols for the visitor to read at their convenience.

Trust symbols can add a needed security element that helps visitors feel more confident about doing business with you. Images such as those provided by the Better Business Bureau, shopping cart security services, and industry or local memberships, let visitors know that other trustworthy organizations have given your business an endorsement of some kind.

When possible, these trust symbols should be linked to a verification page that provides more information about the relationship between your two organizations. However, the presence of these symbols alone can go a long way toward helping your visitors feel confident that you are a company they can trust.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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