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E-Marketing Performance Blog

Would You Like More PageRank?

Have you been wondering how PageRank works? Or how to increase your site’s PageRank? Dave Gilis explains this and more in his article, “Would You Like More PageRank?.”

“As a general rule of thumb, a one-way, high PageRank link will give your site a PR two points below that of the linking page. So a link from a PR-8 site should get your site a PR-6. However, at the lower end of the scale, I have seen a PR-5 turn a new PR-0 site into a PR-4.”

“The most popular directories are Yahoo and DMOZ. But paying $ 299 a year for inclusion in Yahoo’s directory is usually not a wise investment since too many sites are listed in each page and the PR benefit you’ll receive is inadequate. Inclusion in the DMOZ is free and important but unfortunately most sites get rejected or ignored.”

“A common practice to increase PR is to exchange links with other sites, a practice also known as reciprocal linking. You can start by looking in a directory such as About.com or DMOZ for reputable sites with a topic somehow related to yours.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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