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E-Marketing Performance Blog

The Tiers of SEO

The article “Search Engine Optimization (SEO) Strategy – Navigating the Dark Waters of Website Promotion” by Chesa Keane explains the different stages of website development and maintenance needed to stay at the top of search engines, starting from the creation of the site.

“Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn’t consider opening a retail store in a major shopping mall without signage and you shouldn’t consider having a nice looking website designed without expanding your web presence in order to be found on the internet.”

“Once the website has been created and published, many new website owners think that the project is finished. But in reality, the real work is just beginning.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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