Ideally, writing for the user is the only consideration you need to make, however when keyword targeting, you also have to write for the search engines, meaning that you need to ensure that your targeted keywords are utilized on the page properly. If your keywords are themed and selected properly, a good writer will be able to write content for each page utilizing your primary and supporting keyword phrases naturally. This will provide the search engines the information they need to judge each page based on its themed content while also the integrity of the content’s marketing value.
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Optimizing Your Website Content.