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E-Marketing Performance Blog

Yahoo! Re-Ups With the Apprentice

Yahoo! has just e-signed with Mark Burnett Productions to continue to provide the official website for The Apprentice. The deal will also have Yahoo! developing for the upcoming Apprentice: Martha Stewart and other possible Apprentice spin offs.

Today was the first time I want to the Yahoo! Apprentice site (http://apprentice.yahoo.com) or the NBC Apprentice site (http://nbc.com/nbc/The_Apprentice_3/). Well, that was a mistake. I have the last two episodes of the Apprentice recorded on TiVo because my wife and I have not yet had time to sit down together and watch it (We finally caught up on the last three episodes of 24!). We’ll probably watch all three episodes tonight.

Well, going over to the two sites to write this bit I caught a glimpse of who lost and who’s left. Last season we TiVod the Apprentice season finale. The next day I was extremely careful not to click on any headlines about the apprentice when reading online news. I ended up on one site that had a picture and the name of the winner right there on the front page. That’s the problem with TiVo, I guess, you have to really watch what sites you go to for entertainment news.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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