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E-Marketing Performance Blog

Yahoo Wants You to "Think Big"

Want to win 10 million free ads on the Yahoo (formerly Overture) network? Tell Yahoo why it should be you.

Before you do, you might want to read the fine print for what they want to hear:

Entrants will initially be scored based on the following criteria, with the possible point values shown for each, for a total of 100 possible points:

(i) Novelty of business (business sells compelling product or service) (20 points)
(ii) Ability of Business Website to generate and convert customers (25 points)
(iii) Quality of Business Website’s design & navigability (10 points)
(iv) Degree to which Business appeals to a national audience (10 points)
(v) Degree to which Business has an online & offline presence (5 points)
(vi) Entry essay demonstrates a compelling business case, including command of business fundamentals & business knowledge (30 points)

What do you win, exactly?

(a) 10 million advertising impressions on the Yahoo! network, including 8 million impressions through Yahoo! Sponsored Search and 2 million banner impressions in various locations on the Yahoo! network, as solely determined by Sponsor. Other advertising, such as Yahoo! Product Submit or Yahoo! Local Sponsored Search, may be awarded or substituted based on the winner’s type of business, as solely determined by Sponsor.

(b) a Trip for 2 (winner, if winner is a sole proprietor, and winner’s guest; or if winner is a company, an authorized representative of the company and guest) to New York, NY to participate in a one day press event. Prize package includes round-trip coach class airfare from a major U.S. gateway within the 48 contiguous United States to New York, NY; round trip ground transportation between New York-area airport and hotel; hotel accommodations (one room, standard, double occupancy) for three nights; opportunity to participate in press event promoting Yahoo! Search Marketing and winners business.

Approximate retail value of Prize package: $ 51,567

So what’s this all about? I would say, branding. With the Overture name now gone, Yahoo needs to re-brand the overture services as Yahoo! Search Marketing. What better way to get the word out!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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