Don’t try to do too much with a single website. Unless you have a nationally recognizable brand name, such as Wal-Mart, that sells both Barbie dolls and car batteries from the same store, you need to keep your websites focused on a single theme. Focusing your site(s) accordingly will help drive customers to the closing sale with minimal distractions, as well as enhancing keyword targeting for search engine placement. The less your website is about, the better you’ll be able to focus the engines and the visitors to what you have.
This post is part of a continuing series on the topic of:
Designing a Money-Making Website
Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:
Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes
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