Don’t try to do too much with a single website. Unless you have a nationally recognizable brand name, such as Wal-Mart, that sells both Barbie dolls and car batteries from the same store, you need to keep your websites focused on a single theme. Focusing your site(s) accordingly will help drive customers to the closing sale with minimal distractions, as well as enhancing keyword targeting for search engine placement. The less your website is about, the better you’ll be able to focus the engines and the visitors to what you have.
This post is part of a continuing series on the topic of:
Designing a Money-Making Website
Sub-Topic: Creating a Marketing Focused Website that Sells
Previous Posts:
Displaying Your Contact Information
Create Fast Loading Pages
Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:
Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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