Don’t try to do too much with a single website. Unless you have a nationally recognizable brand name, such as Wal-Mart, that sells both Barbie dolls and car batteries from the same store, you need to keep your websites focused on a single theme. Focusing your site(s) accordingly will help drive customers to the closing sale with minimal distractions, as well as enhancing keyword targeting for search engine placement. The less your website is about, the better you’ll be able to focus the engines and the visitors to what you have.
This post is part of a continuing series on the topic of:
Designing a Money-Making Website
Sub-Topic: Creating a Marketing Focused Website that Sells
Previous Posts:
Displaying Your Contact Information
Create Fast Loading Pages
Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:
Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.











