Velocitize your web marketing

Focus Your Site on a Single Theme

Don’t try to do too much with a single website. Unless you have a nationally recognizable brand name, such as Wal-Mart, that sells both Barbie dolls and car batteries from the same store, you need to keep your websites focused on a single theme. Focusing your site(s) accordingly will help drive customers to the closing sale with minimal distractions, as well as enhancing keyword targeting for search engine placement. The less your website is about, the better you’ll be able to focus the engines and the visitors to what you have.

This post is part of a continuing series on the topic of:
Designing a Money-Making Website

Sub-Topic: Creating a Marketing Focused Website that Sells

Previous Posts:
Displaying Your Contact Information
Create Fast Loading Pages

Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:

Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes


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Stoney G deGeyter

Stoney deGeyter is an author, husband, father, business leader and tweeter. He is currently working on 2014 update of his famous Best Damn Web Marketing Checklist, Period!. He leads an exceptional crew of web marketers who work overtime to make him look good. In his free time Stoney gets involved in community services and ministries, enjoys his bride and loves on his kids. Read Stoney's full bio.

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