So it’s just another random weekday morning at the Graff household. . .
Only today, my children have inexplicably decided to get up a half hour early. Trying to allow my husband his extra half hour of sleep, I tell my 5-year-old to be quiet as she is getting ready. Several reminders and a dirty look later, she was still talking like I was two rooms away.
The thought entered my mind: I’m a marketer. I’m supposed to be able to pursuade people to do things. Why can’t I get my own kid to be quiet.
That’s when a light bulb went off: Messaging is like raising children. Let me count the ways . . .