Don’t Lose Focus: Keep Social Media Engagement on the Front Burner
Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get […]
Focus on the Visitor, Not the Customer!
When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]
Do Your Customers Know Your Mission Statement? They Should.
Just about every business has a mission. Most of us tend to keep that mission statement internal. We use it at our company meetings and make sure new employees know it, […]
Are You Measuring The Value of Your Content?
Do a search for “content is king” and you’ll find articles that go back almost a decade. What’s that tell you? Not a whole lot, really, because while many web […]
Houston, We Have a Problem: Do You Know Your Blog’s Audience?
When you think about it, “one size fits all” really doesn’t make any sense. How can a person who wears a size small fit in the same shirt as someone […]
Does Your Audience Write Your Blog? They Should.
Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, […]
The Right Message May Not Be So Right for Your Audience
The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any […]
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to […]
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]
15 Questions That Will Change The Way You Think About SEO Forever
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
Dropping In To See What Condition Your Condition Is In – Part I
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back […]
Everything I Know About SEO I Learned in the 80's
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
Everything I Know About SEO I Learned in the 80s
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
What Does Your Competition Know That You Don't?
Your competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it’s generally a good idea to […]