I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our job. It’s a tough pill to swallow, especially for businesses that come to us to help increase their search engine rankings.
You’ve probably read me say the above. You’ve also probably read me say this: We don’t rank websites, that’s Google’s job. Get these two statements together for a little pow-wow and what is the result? The realization that, in the grand scheme of web marketing, rankings don’t matter.