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Tag Archives: Rankings

SEO Red Flag: Touting Rankings Over Growth

Rankings over growth

I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our job. It’s a tough pill to swallow, especially for businesses that come to us to help increase their search engine rankings.

You’ve probably read me say the above. You’ve also probably read me say this: We don’t rank websites, that’s Google’s job. Get these two statements together for a little pow-wow and what is the result? The realization that, in the grand scheme of web marketing, rankings don’t matter.

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A Brief History of the Value of Links

history of links as a ranking signal

Lots of things are biennial. The Ryder Cup. Congressional elections. Public displays of boorishness by Alec Baldwin.

These are all generally familiar to the public at-large. The search engine ranking factors survey conducted by Moz, however, is not. In fact, when you ask your friends about the signals that determine the rankings for search engines, you’re likely to get the following response:

Joey Friends

As clueless as non-SEOs usually are, even professional search marketers really don’t know for sure all of Google’s 200+ ranking factors. All we can really do is make educated guesses and infer from case studies. Lots and lots of case studies.

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What is Negative SEO and How Can You Prevent It?

Negative SEOYou’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it hits you? What do you do to avoid someone from attacking you with negative SEO? I’ve put together this article to answer all of your burning questions about negative SEO so that you can properly prevent it.

Negative SEO: What Is It Really?

Negative SEO is when someone, usually a competitor, makes an active attempt to lower the search engine rankings of your website. This can be done in a number of ways, but the most common method is using link-based techniques. Many sites aren’t too cautious about this problem because they think that it doesn’t really work. Don’t be fooled. Negative SEO is a serious issue you need to learn more about and actively protect yourself from.

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Tomorrow’s Search Engine Algorithms Matter More than Today’s

Tomorrow's search engine algorithms

As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still have to do them in the right way so as to make our work available to the search engines and hopefully earn decent rankings.

If you’re not keeping up with the constantly changing algorithms, you’ll miss some important updates. For example, if you’re only focused on building an experience for your visitors, you generally don’t care much about whether Google can read your CSS or Javascript, or if your entire site is HTTPS secure. However, Google does care about those things now, so you need to as well.

But what matters more than today’s algorithms is the algorithms of tomorrow.

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PPC Can Improve Your Organic Rankings, But Not How You Think

PPC improves organic rankings

Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic rankings just to get you to turn your paid ads back on. The truth is, the organic algorithm does not consider whether or not you have paid ads running.

However, that doesn’t mean that PPC can’t impact your organic rankings.

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How I Lost My #1 Ranking and My Profits Exploded Overnight!

lost #1 ranking

Getting the coveted #1 ranking in Google search is something companies spend a lot of blood, sweat, and tears on. So losing that top spot would be devastating, right? Not necessarily.

In my latest Search Engine Land article, follow the journey of a small mom and pop company from Internet oblivion, to the top spot, and then back down a little to see how you can actually GAIN traffic and profit by losing your #1 Google ranking.

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Does Social Media Impact Search Engine Rankings?

does social media impact search engine rankings


It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings?

Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.

But that doesn’t mean that social media doesn’t have any value in regards to SEO. In fact, the opposite is true. As far as we know, search engines are currently not using direct social media signals as part of their ranking algorithm. However, the benefits received from social media often do translate to those things that the search engine algorithms care a great deal about.

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Do You Really Need to Be #1?

Do you need to be #1 in search engine rankings?We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.

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