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Tag Archives: Rankings

PPC Can Improve Your Organic Rankings, But Not How You Think

PPC improves organic rankings

Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic rankings just to get you to turn your paid ads back on. The truth is, the organic algorithm does not consider whether or not you have paid ads running.

However, that doesn’t mean that PPC can’t impact your organic rankings.

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How I Lost My #1 Ranking and My Profits Exploded Overnight!

lost #1 ranking

Getting the coveted #1 ranking in Google search is something companies spend a lot of blood, sweat, and tears on. So losing that top spot would be devastating, right? Not necessarily.

In my latest Search Engine Land article, follow the journey of a small mom and pop company from Internet oblivion, to the top spot, and then back down a little to see how you can actually GAIN traffic and profit by losing your #1 Google ranking.

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Does Social Media Impact Search Engine Rankings?

does social media impact search engine rankings

 

It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings?

Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.

But that doesn’t mean that social media doesn’t have any value in regards to SEO. In fact, the opposite is true. As far as we know, search engines are currently not using direct social media signals as part of their ranking algorithm. However, the benefits received from social media often do translate to those things that the search engine algorithms care a great deal about.

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Do You Really Need to Be #1?

Do you need to be #1 in search engine rankings?We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.

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....

[Video] The Importance of Social Media in Search Rankings

In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the impact of social media–social signals to be exact–on search rankings. As social media matures, the search engines are finding social proof increasingly valuable in determining the worth of content and websites. Traditional search engine optimization techniques, while still valid and necessary, can’t go it alone. Marketers who aren’t developing integrated quality social media, content and SEO strategies may soon lose their edge in search rankings.Continue Reading


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5 Steps to Organic Ranking Success

If you’re looking for some new, profound or revolutionary “trick” to getting #1 rankings, you can just stop reading this post right How to achieve top organic search engine rankings for inbound marketingnow, because you won’t find it. In fact, there is really nothing new here. Then again, there is really nothing new to good SEO. Sure,  you might learn about some new avenues or a particular strategy, but not here. Not today. This post is for those looking for some good, solid, foundational SEO.

SEO can ultimately be completed in a handful of steps. But don’t let the simplicity of these steps fool you. Time, skill and understanding are still required for good SEO that gets results. Here are some core SEO concepts and a bit of information to get you started growing a great SEO campaign.

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Seven (Non-SEO) Tips to Having a Successful SEO Campaign

Top 7 Tips for Business SuccessIf you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested in nor committed to doing the things that are required to become successful.

Most people look for ways to “succeed” by investing the least amount of effort possible. That’s why the lottery makes so much money for the government. One dollar can make you extremely rich. If you’re extremely lucky.

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....

Who Needs Profits…When You've Got Good Rankings?!!

Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it’s about conversions. It’s a classic political struggle trying to answer the question, “what will bring in the greatest profits?”

You need exposure to get the traffic that leads to new business. But, you need to be user friendly in order to convert the traffic you’re getting into new business. Which comes first, the chicken or the egg?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....