Posts Tagged ‘rankings’

If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested in nor committed to doing the things that are required to become successful.

Most people look for ways to “succeed” by investing the least amount of effort possible. That’s why the lottery makes so much money for the government. One dollar can make you extremely rich. If you’re extremely lucky.

Click here to keep learning

Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it’s about conversions. It’s a classic political struggle trying to answer the question, “what will bring in the greatest profits?”

You need exposure to get the traffic that leads to new business. But, you need to be user friendly in order to convert the traffic you’re getting into new business. Which comes first, the chicken or the egg?

Click here to keep learning

Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.”

But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don’t know the right course of action to take, or you can wind up using good information to make bad judgment calls.

Click here to keep learning

As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory.

Click here to keep learning

Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer. While these may not be life-changing questions, I hope they are at least thought provoking for the small business owner who doesn’t know a lot about SEO.

Click here to keep learning

This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, and Part III will look at the solutions you need to implement to fix your duplicate content problems.

Click here to keep learning

There was no commercial internet in the 80′s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80′s hair band glam rock!

They just don’t make music like this anymore, and it’s a shame. The sweet sound of rock’n'roll has never tasted better. All it takes is a reflective look at some of these song titles to realize that these guys knew their online marketing! (Though I’m sure they were all too wasted to even know it!)

Click here to keep learning

I was thinking the other day about how influencing search engines is like influencing people. Short of brute force and absolute control, you can’t force anyone to do your bidding. With search engines, you might make a spam brute force attack, but that will be short lived. And absolute control? Well, no one has that, not even Google engineers, unless they all got together in a drunken binge and decided to reprogram the algorithm collectively.

Brute force and seeking absolute control are temporary measures at best. Eventually there will be an uprising and you’ll be shock-and-awed into a big heaping pile of disaster. Not a good way to go.

Click here to keep learning

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.

Click here to keep learning

Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in the Internet world says something about how SEO is snake oil, sending ripples throughout the SEO community.

To be fair, some of the complaints about SEOs are deserved. Not for the entire SEO community, but for a small segment of “SEO providers.” Unfortunately, like sleezy lawyers, it only takes one to ruin the whole batch, perceptively.

I’m sure many readers have either heard about, or know someone who has had (or have themselves had) an extremely negative SEO experience. I talk to many business owners who are skeptical about SEO because their last SEO didn’t perform as expected, either over-promised and under-delivered, dropped out of contact, or just wasn’t doing the job as promised.

Click here to keep learning