No SEO or web marketing campaign is complete without social media marketing. In fact, we are entering an age where SEO cannot succeed without a solid social media/content strategy in place with active online engagement.
Social media provides a great opportunity to engage with your audience and deliver value, information and positive brand messaging to an opt-in audience. On its own, it can drive a lot of traffic and revenue for businesses. But for best results, you always want to drive traffic to an optimized website. Not just search optimized, but user optimized as well.