Velocitize your web marketing

Tag Archives: Rankings

Do You Really Need to Be #1?

Do you need to be #1 in search engine rankings?We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.

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[Video] The Importance of Social Media in Search Rankings

In the past two months I’ve had the opportunity to speak at two large industry conferences, Pubcon and SMX Social Media Marketing. A recurring theme at both conferences was the impact of social media–social signals to be exact–on search rankings. As social media matures, the search engines are finding social proof increasingly valuable in determining the worth of content and websites. Traditional search engine optimization techniques, while still valid and necessary, can’t go it alone. Marketers who aren’t developing integrated quality social media, content and SEO strategies may soon lose their edge in search rankings.Continue Reading


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5 Steps to Organic Ranking Success

If you’re looking for some new, profound or revolutionary “trick” to getting #1 rankings, you can just stop reading this post right How to achieve top organic search engine rankings for inbound marketingnow, because you won’t find it. In fact, there is really nothing new here. Then again, there is really nothing new to good SEO. Sure,  you might learn about some new avenues or a particular strategy, but not here. Not today. This post is for those looking for some good, solid, foundational SEO.

SEO can ultimately be completed in a handful of steps. But don’t let the simplicity of these steps fool you. Time, skill and understanding are still required for good SEO that gets results. Here are some core SEO concepts and a bit of information to get you started growing a great SEO campaign.

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Seven (Non-SEO) Tips to Having a Successful SEO Campaign

Top 7 Tips for Business SuccessIf you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested in nor committed to doing the things that are required to become successful.

Most people look for ways to “succeed” by investing the least amount of effort possible. That’s why the lottery makes so much money for the government. One dollar can make you extremely rich. If you’re extremely lucky.

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Who Needs Profits…When You've Got Good Rankings?!!

Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it’s about conversions. It’s a classic political struggle trying to answer the question, “what will bring in the greatest profits?”

You need exposure to get the traffic that leads to new business. But, you need to be user friendly in order to convert the traffic you’re getting into new business. Which comes first, the chicken or the egg?

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Why You Should Never Duplicate Your Competitor's SEO Strategies

Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.”

But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don’t know the right course of action to take, or you can wind up using good information to make bad judgment calls.

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15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)

Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer. While these may not be life-changing questions, I hope they are at least thought provoking for the small business owner who doesn’t know a lot about SEO.

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Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Pat 2 of 3)

Don't let duplicate pages and bad URLs destroy your SEO. Kill it dead!

This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, and Part III will look at the solutions you need to implement to fix your duplicate content problems.

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....