Velocitize your web marketing

Tag Archives: rankings

Seven (Non-SEO) Tips to Having a Successful SEO Campaign

Top 7 Tips for Business SuccessIf you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested in nor committed to doing the things that are required to become successful.

Most people look for ways to “succeed” by investing the least amount of effort possible. That’s why the lottery makes so much money for the government. One dollar can make you extremely rich. If you’re extremely lucky.

Continue Reading

Who Needs Profits…When You've Got Good Rankings?!!

Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it’s about conversions. It’s a classic political struggle trying to answer the question, “what will bring in the greatest profits?”

You need exposure to get the traffic that leads to new business. But, you need to be user friendly in order to convert the traffic you’re getting into new business. Which comes first, the chicken or the egg?

Continue Reading

Why You Should Never Duplicate Your Competitor's SEO Strategies

Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.”

But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don’t know the right course of action to take, or you can wind up using good information to make bad judgment calls.

Continue Reading

15 Questions That Will Change The Way You Think About SEO Forever (Q's 11-15)

As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory.

Continue Reading

15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)

Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer. While these may not be life-changing questions, I hope they are at least thought provoking for the small business owner who doesn’t know a lot about SEO.

Continue Reading

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Pat 2 of 3)

Don't let duplicate pages and bad URLs destroy your SEO. Kill it dead!

This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, and Part III will look at the solutions you need to implement to fix your duplicate content problems.

Continue Reading

Everything I Know About SEO I Learned in the 80′s

There was no commercial internet in the 80′s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80′s hair band glam rock!

They just don’t make music like this anymore, and it’s a shame. The sweet sound of rock’n'roll has never tasted better. All it takes is a reflective look at some of these song titles to realize that these guys knew their online marketing! (Though I’m sure they were all too wasted to even know it!)

Continue Reading

Everything I Know About SEO I Learned in the 80's

There was no commercial internet in the 80′s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80′s hair band glam rock!

They just don’t make music like this anymore, and it’s a shame. The sweet sound of rock’n'roll has never tasted better. All it takes is a reflective look at some of these song titles to realize that these guys knew their online marketing! (Though I’m sure they were all too wasted to even know it!)

Continue Reading

Try a Little SEO Romance

I was thinking the other day about how influencing search engines is like influencing people. Short of brute force and absolute control, you can’t force anyone to do your bidding. With search engines, you might make a spam brute force attack, but that will be short lived. And absolute control? Well, no one has that, not even Google engineers, unless they all got together in a drunken binge and decided to reprogram the algorithm collectively.

Brute force and seeking absolute control are temporary measures at best. Eventually there will be an uprising and you’ll be shock-and-awed into a big heaping pile of disaster. Not a good way to go.

And this is why SEOs can’t guarantee rankings. The only way to provide any kind of ranking guarantee is to be your own little Google dictator. And, since Google has far more money, resources, and political connections… all I can say is “good luck with that!”

So where does that leave you? Well, persuading search engines is a bit like persuading people. You gotta get your “A” game and go on the charm offensive. But, no matter how good you are, at the end of the day, you have to know you can’t force anyone to do what you want. But you can hope to convince them.

How good of an SEO someone is depends on how good they are at convincing the search engines to do what they (you) want. The decision is completely up the search engines. No matter what, they have final say. The trick is to get them to want to give you the outcome you want.

The romance analogy comes in handy when talking to people about search engine rankings, guarantees, and whatnot. They want the SEO to guarantee that he/she can get them rankings, but there is no such guarantee. The SEO can merely attempt to persuade. No matter how good you are, you won’t convince the engines to always do what you want with every keyword.

SEO, like romance, is a process. You don’t knock someone head over heals one day and they’ll forever eat out of your hands, sending you little hearts or flowers. You have to put forth the effort to keep them interested.

In some cases, it takes a while. Love at first site is very rare. In many cases even “like” at first sight is rare. Build a good site, and Google gets interested. But, you’ll still have a lot of romancing to do to get them to really like you, and you have to commit to get them to love you. If you’re not willing to commit to the process, then maybe you’re just not worthy of Google’s love.

Google isn’t just any girl. She’s currently the hottest girl in the room. The girl every guy is trying to court for their keywords. That means romancing her isn’t going to come easy. If you’re working on low competitive keywords, Google may be a cheap date. But, once there are plenty of suitors to choose from… well, a date on a fast food budget just isn’t going to do. You need to show her that you’re willing to spend time and money (in this case, perhaps paying someone to SEO your site properly) to prove that you’re serious.

It’s hard to convince Google that you’re the one for her when there are dozens of others putting in far greater effort in building a good website and marketing it properly. You can’t just come in off the street in your work clothes and say, “Here I am baby, let’s rock this joint!”

It all comes down to persuasion. No forcing, no guarantees… just good, old-fashioned hard work to build a great site and investment in strong marketing. These things will not only get Google to take notice, but she may just consider you a bonafide suitor.

The 12-Step Program for Online Marketing

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.

Continue Reading