You’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it hits you? What do you do to avoid someone from attacking you with negative SEO? I’ve put together this article to answer all of your burning questions about negative SEO so that you can properly prevent it.
Negative SEO: What Is It Really?
Negative SEO is when someone, usually a competitor, makes an active attempt to lower the search engine rankings of your website. This can be done in a number of ways, but the most common method is using link-based techniques. Many sites aren’t too cautious about this problem because they think that it doesn’t really work. Don’t be fooled. Negative SEO is a serious issue you need to learn more about and actively protect yourself from.