If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion. Optimization Optimization is the “easy” part. Yeah, good SEO requires […]
It’s no surprise that a large number of those searching for DIY SEO are looking for things that will provide the quickest wins. But SEO is a long-term play and […]
Within web marketing circles, you hear about developing content as a strategy to drive traffic and gain exposure. But content isn’t a strategy for marketing the website; instead, the website […]
When building or marketing a website I think it’s easy to create content for the sake of having it available. We do our research and know what searchers are searching […]
As content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the […]
A lot of on-page optimization is focused on keywords. When we talk about optimizing pages we are generally talking about merging keyword topics with content to produce a page that […]
I see it all the time. A potential client has a blog, the posts are well-written and publishing had been consistent. Until it wasn’t. Now the blog sits lonely and neglected, […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions […]
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
First, the bad news. A recent study by Boost the News shows the shelf life of a typical blog post is a week, a month at best. That’s right, all those […]
What is a landing page? If you are like most people, you will probably say it’s the page that visitors “land” on when they’ve clicked through an online ad or […]
We often talk about content strategy as a way to increase our search engine exposure. Since people love content, search engines do, too. Therefore, we must create content that people […]
The best optimization is optimization that is done for visitors. [inlinetweet prefix=”” tweeter=”” suffix=”@StoneyD”]There are so many ways to help make the visitor experience remarkable, but one of the most […]
Content marketing is all about getting the attention of potential customers. Whether your primary goal is building a better reputation or processing conversions, everything starts with getting a user’s attention, […]
So it’s just another random weekday morning at the Graff household. . . Only today, my children have inexplicably decided to get up a half hour early. Trying to allow […]
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