35 Steps to Make Site Search Engine Friendly From the Start
I’ve talked a lot on this blog about the evolution of SEO and how it’s no longer about seeing how many times you can fit the same keyword phrase into a […]
SEO Red Flag: “Links Don’t Matter”
Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant […]
The Complete Guide to Mastering Your Meta Tags
Editor’s Note: This article was originally published on 11/8/2012 and updated 7/30/2015 If you were ever going to tell a “back in the day” story about SEO, it would have to include […]
Why You Should Always Put Your Site To The Test
One of the first things we do when optimizing a site is to institute common Best Practices. [inlinetweet prefix=”” tweeter=”” suffix=””]As important as best practices are, they are still only […]
Tomorrow’s Search Engine Algorithms Matter More than Today’s
As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still […]
Critical Steps to Optimize Your WordPress Site For Search Engines And Visitors
WordPress is an incredibly powerful content management system that can be customized in an infinite amount of ways to fit each unique website. But the focus of my latest Search Engine […]
Just Because Mobilegeddon Didn’t Happen Doesn’t Mean It Won’t Happen to You!
Let’s face it, Mobilegeddon didn’t happen. From the short amount of time we had from Google’s announcement of a new algorithm for mobile devices to the day it was rolled […]
The Complete Guide to Mastering Your Title Tags
Editor’s Note: This article was originally published on 10/9/2012 and updated 7/6/2015 When it comes to on-page optimization, the title tag of any given web page is the single most important piece […]
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Are you afraid to upgrade your URLs because of the potential loss in link value and search engine rankings? That’s understandable. Even when you use the proper 301 redirect, you […]
The Road To SEO Victory is Paved with Patience
Everything about web marketing takes time to produce the results you want. We tell our clients that the best time to start prepping for Christmas is January! Why? because […]
Avoid “SEO Creep” (And Unnessary Site Rebuilds)
Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant […]
12 SEO Rules to Rock Your New Website Launch
Launching a new website is supposed to be GOOD for your business. In fact, it is almost mandatory to revamp your website every few years to keep it relevant. Don’t […]
Don’t Treat Your Web Marketing as a Project to be Managed
Let’s face it: web marketing is a HUGE animal. To get our “arms around it,” so to speak, it’s tempting to treat it like a project. You know how […]
Long Live Narrowly Focused Keywords
There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content […]
Google Mobile Friendly Update – What to Do Now?
Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although […]
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