SEO Red Flag: SEO Means Optimizing Meta Tags
It’s been a very long time since meta tags helped improve a site’s search engine rankings. Unfortunately, there are still agencies today that equate optimizing meta tags with SEO. We […]
Keywords Guide Your Content But Are Not Content
Keywords are (and keyword research is) still an important part of a strong web marketing campaign. But many SEOs have a tendency to focus more on the keywords than on […]
SEO Red Flag: “Keywords Are No Longer Relevant”
Let’s call this the biggest web marketing lie since Google rolled out the Hummingbird algorithm in 2013! Google and other search engines are getting better and better at understanding human […]
Killing It or Getting Killed: SEO Tactics That No Longer Work
Search engine algorithm chasing could almost be added as an Olympic sport. Everyone is constantly trying to predict which new SEO tactics will get them the coveted #1 ranking […]
SEO Red Flag: No Social Media Efforts
Technically, SEO and social media marketing are two different things. However most people looking for SEO really just want an improved web presence that results in traffic, leads and sales, […]
SEO Red Flag: Touting Rankings Over Growth
I often tell prospects that if our company is able to help them grow their business without getting a single one of their keywords ranked on Google, we’ve done our […]
A Brief History of the Value of Links
Lots of things are biennial. The Ryder Cup. Congressional elections. Public displays of boorishness by Alec Baldwin. These are all generally familiar to the public at-large. The search engine ranking […]
SEO Red Flag: “Keyword Density”
It’s been a long, long time since we’ve looked at the keyword density of a page. But amazingly, there are many people out there who still think that putting a […]
Book Review: Win at the Game of Googleopoly by Sean V. Bradley
With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search […]
Which Comes First, Content or Keywords?
Good keyword research involves a whole lot more than just finding keywords worth optimizing. In fact, the bulk of keyword “research” time should really be focused on choosing the right […]
What is Negative SEO and How Can You Prevent It?
You’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it […]
SEO Red Flag: No Content Marketing Plan
[inlinetweet prefix=”” tweeter=”” suffix=””]Content is the backbone of a good online marketing strategy.[/inlinetweet] In fact, almost everything we do for SEO revolves around content. We fix the architecture of websites […]
SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either
I was talking to a prospect the other day who got it. He understands that web marketing never ends.[inlinetweet prefix=”” tweeter=”” suffix=””] You can’t just “SEO” your website and be […]
Image Optimization Matters – Don’t Forget About It!
In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank […]
SEO Red Flag: Logos for Irrelevant Search Engines
Have you ever been shopping around for an SEO and come across a site that shows the logos of all the search engines they’ll get your ranked on? You’ve seen […]
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