Q&A: With Online Marketing, Should I Start with SEO or PPC?
When it comes to Web marketing strategies, sometimes it’s difficult to know where to start. A question we hear often is: Should I start marketing my website with search engine […]
Making the Case For SEO in a Social Media World
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need […]
Content Optimization Tutorial: How to SEO your Content for Rankings
A lot of people have trouble figuring out the “correct” way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across […]
Is SEO a Long-Term or a Quick Fix Issue?
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze […]
How Much ROI Will SEO Bring? How Much You Got?
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should […]
13 Quick and Easy Ways (Even You) Can Screw Up Your SEO Campaign
SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes […]
Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2
Crafting the Story, Part 2 In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we’ll […]
Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
When taking your public relations strategy online, there are some similarities to the “traditional” way of doing things, but there are also a lot of differences. Going online opens up […]
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to […]
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot […]
Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in […]
Good SEO Starts with Smart Purchasing Decisions
I don’t know about you, but sometimes I get completely overwhelmed with the sheer amount of time, energy and raw hours that go into properly marketing a website online. The […]
Hurry Up and Wait: SEO is About Quick Action and Patient Results
The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site’s exposure and conversion rates, while also patiently waiting […]
Delegating Your SEO Tasks Into a Successful SEO Campaign
For a lot of people, running a business is about making money. But, for me there is so much more to running my company than that. Sure, I love the […]
What's Changed? – Your Door to Website Performance Insights
Either reporting or looking at reports of your top X whatever rarely leads to insights. Why? They rarely change. Ok, once in a while they do, but for the most part, your top keywords, landing pages, referrers, etc. are going to be basically the same. This is because (for most, not all) what you’re offering doesn’t change. The problem is that when you look at a report like this, you are looking at static numbers. The key to getting insights from your website is looking at trends, or what’s changed. This opens up the doors to asking why things went a certain direction and finding out what’s really going on where.
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