You’re probably familiar with phrase “content farm” – a website that produces text for search engine bots, not human readers – and the long-standing controversy surrounding them. In recent years, […]
Over the years, I’ve come to realize I’m not a very good sales person. I’m not good at self promotion or pushing the hard-sell techniques that “convert” leads into customers. […]
To know the value of one year – ask the student who failed their final. To know the value of one month – ask the mother of a premature baby. […]
If you have never heard of The Scotty Principle, you might as well just give up now. Go home. We’re done here. Okay, now that all the non-geeks have left […]
In the plainest, simplest terms I can come up with, Concatenation Schema is just another way of saying “default content that changes dynamically based on category, sub-category, and product related […]
Last time, we talked about a revolutionary tool in keyword research called Google Insights for Search that allows you to gain competitive advantages by doing dynamic keyword research instead of static keyword research. Static keyword research is using a keyword tool to get volume “numbers” at one point in time and then using that data to perform long-term marketing campaigns. The problem? Things change. Therefore, we need to incorporate dynamic keyword research to keep our campaigns aligned with what’s actually happening on the web.
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?
SEO’s Start at a Disadvantage SEO has gotten an ugly rep over the years. Some of it deserved, some not so much. Unfortunately, many good SEO’s get lumped into the […]
Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get […]
Some time ago, we brought on a client in a pretty competitive field that had a limited budget. Our proposal outlined what we could do and also noted the limitations […]
Search engine marketing is an intense game of strategy, analysis, and patience. But, it’s also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, […]
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can […]
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of […]
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