Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select […]
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts […]
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force […]
Designing a great looking website is good. Putting it on a strong information architecture is better. Rolling out a newly optimized website is good. Checking it first is better. Investing […]
If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role […]
I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But […]
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a […]
He doesn’t know a thing about conversions or usability. He thinks his way is the only way to do SEO. Recommendations for your meta keyword tags are considered “critical.” When […]
A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports […]
SEO is like a car. You can’t just ask “how much does SEO cost?” SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs […]
If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you’ll see that they are neither interested […]
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. […]
Several years ago I wrote a couple of posts about the billable rights of SEOs and their clients. I revisited these posts recently and thought it was time for an […]
I often write about the various jobs, skills and talents that go into optimizing a website for search engines. As the owner of a firm that specializes in website marketing […]
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