You May Be An Idiot If…
Do you spend more money on your office every month than you do on your website? Well, with all due respect, you just may be an idiot. I’m not trying […]
3 Website Navigation Mistakes That Are Destroying Your Conversions
Everything we do on our websites come down to one thing: conversions. Whether that’s getting someone to purchase a product, engage a service, download an ebook, give us a call, […]
Why You Should Be Able to Ditch Your Website’s Navigation
Now before you put me in the loony bin for that title, please rest assured I don’t really think you should ditch your navigation. Clear and effective navigation is essential to every […]
Sorry Mobile Converts, The Desktop Still Matters
I’ve been writing a lot about mobile marketing and optimization lately primarily because of it’s importance in the search landscape. If your site isn’t mobile-friendly, you can be missing out […]
Website Design Is a Slave to the Message
Not long ago I had one of those “ah-ha” moments. We were quoting a web development project, which included a lot of content needing to be written or updated. Typically, […]
Mobile Design is Not As Different From Desktop As You Think
Even though mobile marketing is becoming increasingly important, it’s still common for web designers to forget to produce mobile specific wireframes and comps for an in-progress website. That either means […]
All Successful Web Marketing Hinges on This One Thing–And It’s Not Even The Marketer’s Job!
That was a hard title for me to write. Successful web marketing hinges on so many things, it’s nearly impossible to narrow it down to just one MUST have thing. […]
Why Your Desktop Content Needs to be Mobile Friendly
With the growth of mobile marketing we get a lot of questions on what that means for content. For the most part, content served to both your mobile visitors and […]
Web Design IS Web Marketing
Many people don’t realize this but web marketing doesn’t begin when website development ends. Too frequently companies finish their web design and then think about marketing the site on the […]
How and Why to Get Organized Before A Development or Marketing Project
When starting out on a new web development or marketing project, what are some of the most important things you need to get started? Is it the designs? The idea? […]
Mobile First is not Mobile Only
I’ve written quite a bit about mobile design, development and optimization recently, advocating for a “mobile first” philosophy. But going “mobile first” doesn’t mean “mobile only.” The world is going […]
Is Your Digital Marketing Failing Or Is it Just Your Website?
Not too long ago, a prospective client came to us because they wanted to get more leads and sales online.They were doing great offline, but their online conversions just weren’t happening, […]
New Site Resolution for 2016
It’s 2016, and while everyone is making New Year’s resolutions, it might be time for you to make a new site resolution. In cyberspace, things age fast. Every year, there […]
New Site Launch Tip #10: Check New Website Performance
It’s not uncommon for new websites to be developed on a temporary URL or IP address. This allows developers to code the site where it can be reviewed, tested and […]
New Site Launch Tip #9: Don’t Rely on Gut Instinct – Install Analytics Tracking Codes
One of the more frustrating things I see as a web marketer is businesses using the magical powers of observation to determine whether or not their online marketing efforts are […]
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