Pay Now or Pay Later: The Hidden Costs of Cheap Websites
There is a huge amount of truth in the saying, “you get what you pay for.” There is no place that this is more obvious than in website design and […]
New Site Launch Tip #8: Go Mobile!
I was recently asked to provide an answer to a question about what SEOs should focus on in 2016. My response was: Mobile Mobile Mobile (Not necessarily in that order.) […]
New Site Launch Tip #5: Get Your Navigation Right
When it’s time to upgrade your website for a new design, don’t let a good opportunity go to waste. This is a perfect time to revisit your site navigation. […]
New Site Launch Tip #4: Transfer Optimized Content
Ensuring optimized content is properly transferred to a new website is just one of the reasons you want to get an SEO involved in the development stage of a new […]
New Site Launch Tip #3: Review Internal Links
Not every page is a landing page. By that I mean that there are likely more than a couple pages on your site that you wouldn’t want to be your […]
Usability Audit: The Good, The Bad and the Ugly of Ikea.com
Sometime amidst all the content about “how to do x” and “x steps to world domination,” it helps to just take a tour through something. It helps to take a […]
Stop Leaking Link Juice With New WordPress Plugin
WP Function Links is a plugin designed to fill an odd gap in the SEO world. Many times a website will need a link to a page for users […]
New Site Launch Tip #1: Avoid Devastating Link Equity Loss by Documenting Old URLs
Launching a new website? Don’t flip the switch just yet. I’m sure you’ve done all your site testing and everything looks good. But one thing you absolutely, positively, without a […]
Make Sure Your Website is Mobile-Friendly with This Handy Checklist
More and more people are moving away from desktop and laptop computer usage and moving into portable devices such as smartphones and tablets. While I don’t believe desktops and […]
There is No Web Marketing Without Solid Website Architecture
Website architectural issues are often the most overlooked aspect of web marketing, and not necessarily to the fault of SEOs. Business owners often like to focus on things they can see rather […]
How to Know When You Need a New Website
Do you need a new website? You may think (or hope) that your current website is fine, but it may have some underlying issues that could be inhibiting user engagement or […]
The Devil in Website Design Is in the Details—But We Have a Checklist For That
They say the devil is in the details, and that could not be more true than it is with website design. Everything from the colors you use to things your users […]
Does Your Website Design Make a Good First Impression?
Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact […]
Does Your Website Navigation Make Visitors Feel Like Deer in Headlights?
Over the past few years, there has been a growing trend for websites to turn their navigation into a complete sitemap, presenting as many options to their visitors as humanly […]
My Beef with Mark Cuban About About Websites and Marketing
OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than […]
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