Forget the Sale. Focus on the Customer
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about […]
What the SEF is Your SEO Doing?
I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But […]
SEO Kung-Fu or SEO F-U?
What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a […]
How to Create Better 404 Error Pages
Simple errors such as a “404 page not found” in large quantities can make search engines believe a site is not complete or under construction. As a result, they may […]
Don’t Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Live
When you deal with big projects, it is often easy to overlook small things along the way. It’s not that anyone is cutting corners, but rather some small detail gets […]
Making the Case For SEO in a Social Media World
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need […]
…But I Don’t HAVE a Fracking Coupon!
Coupons are a great way to entice new visitors to purchase something from your site or to reward frequent customers. The popularity of Groupon is a great testament to the […]
Three Easy Steps to Achieve IA Greatness
We live in a digital age, but haven’t quite gotten to that mythical paperless society that we’ve been reading about for the past couple of decades. Those of us that […]
15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]
15 Questions That Will Change The Way You Think About SEO Forever
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies! This post started from […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Pat 2 of 3)
This series is pulled from a presentation given at SMX East. Part I of this serious covered the problems duplicate content creates. This post covers the causes of duplicate content, […]
Where Your IA Is, There You Will Be Also
I’ve been doing a lot of Information Architecture (IA) work for clients over the past few months, and each time, I can’t help but think, “Why didn’t we do this […]
Silos, Architecture, and Linking…Oh My!
The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning… when the website is just a […]
7 Steps to Improving Conversion Rates
In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, […]
One Simple Step to Building Credibility
I’m going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article […]
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